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Reuters

HONG KONG/SHANGHAI (Reuters) - A consortium led by Walt Disney Co is in advanced talks to buy into China’s largest in-bus digital media and advertising company, a deal that could offer the U.S. entertainment giant a new platform to promote Mickey Mouse in China, three sources told Reuters.

Technology | Deals | Media | China

Google Inc, the world’s No.1 Internet search company, which threatened to quit China last month over censorship and hacking concerns, was among investors in the Disney-led consortium, the sources said on Monday.

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